There a hundred challenges in setting up a start-up, a thousand more in running one. But what exactly are these and how does one tackle them? It is a flavour of this that Blitz promises the participants by a 3 round journey through the life of a start-up. The problem statements are real-life scenarios inspired by successful start-up stories, with challenges across all domains. You have to market your product/services well, ensure the operations across your value chain are smooth with an eye on the finances. All this, while ensuring you address the concerns of each of your stakeholders - the customers you serve, the suppliers who serve you, the investors who believe in you, the employees who work for you. At the end of it, you can experience what a day in the shoes of one leading a start-up feels like, through this week-long battle.